140.6 miles to learn 4 simple lessons

Last Fall I had the opportunity to train for and race in an Ironman in Panama City, Florida. An Ironman is a 140.6 mile race, broken down as a 2.4 mile swim, 112 mile bike and 26.2 mile run. The race has to be completed within 17 hours in order for a participant to be considered an official Ironman finisher. …

Now, later, or too late? Knowing the optimal time to trademark your company’s name

In the rush to get to market, business owners often postpone branding and trademark considerations for the day when cash and time are less scarce. After selecting a catchy name for the business, its products, or services, today’s entrepreneurs typically acquire domain names, print business cards, design and print packaging, and start advertising. Often times, though, too little thought is …

Now, later, or too late? Knowing the optimal time to trademark your company’s name

In the rush to get to market, business owners often postpone branding and trademark considerations for the day when cash and time are less scarce. After selecting a catchy name for the business, its products, or services, today’s entrepreneurs typically acquire domain names, print business cards, design and print packaging, and start advertising. Often times, though, too little thought is …

Intellectual property assets: protecting your trade secrets

Are you taking the steps necessary to protect your business’s trade secrets? A type of intellectual property, trade secrets include formulas, processes, methods, or other business information kept confidential in order to maintain a competitive advantage in the market place. A trade secret can also be a secret recipe-like KFC’s “11 herbs and spices,” a mystery ingredient-like in Coca-Cola’s formula, …

Identifying intellectual property assets

Most business owners when asked can easily name their company’s tangible assets, such as buildings, office space, furniture, inventory or equipment a company owns or leases in carrying out its business activities. But few can provide a comprehensive list of their intangible property, specifically, their intellectual property assets. How’s your IP Asset IQ? What types of intellectual property assets do …

Press Release: Fidelis Law, PLLC

Nashville, Tennessee: The law firm of Ingraham, Pautienus and Tidwell, PLLC is pleased to announce that we are changing our name to Fidelis Law, PLLC. The name change is due to the significant expansion of the firm’s practice and the desire to stay focused on serving our clients holistically. In the last few years, Fidelis Law has added attorneys to …